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 1970s Keep America Beautiful
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MustangSuzie
True Blue Farmgirl

634 Posts

Sarah
New London Missouri
USA
634 Posts

Posted - Mar 07 2007 :  4:46:09 PM  Show Profile  Send MustangSuzie a Yahoo! Message
I have been thinking about this for the past couple of days and finally remembered to google it. How many of you remember the commerical from the 70s with the Native American Iron Eyes Cody for the Keep America Beautiful campaign? He paddles a canoe to a shore which is littered with trash. He then watches the hundreds of cars going by and someone throws trash at his feet. The kicker of the it all is the close up of the big tear falling from his eye. Here is the link to view this aweome piece of history.

http://youtube.com/watch?v=87S0jmdYCWI

http://youtube.com/watch?v=GlyRRDi1eAw&mode=related&search=

Have we really progressed any since then? Pollution has gotten many many times worse.

Blessings....
Sarah


"In our every deliberation, we must consider the impact of our decisions on the next seven generations." -From The Great Law Of The Iroquois Confederacy.

REDUCE, REUSE, RECYCLE!!!!

http://mustangsuzie.wordpress.com



Edited by - MustangSuzie on Mar 07 2007 5:25:34 PM

horse
True Blue Farmgirl

371 Posts

laura
pontotoc mississippi
USA
371 Posts

Posted - Mar 07 2007 :  5:10:48 PM  Show Profile
I was just a little girl but I do remember it. Personally, I don't see where we have changed anything. It's so sad, just to drive here in my little one horse town and see the debris everywhere.
Laura
www.2lmzfarms.blogspot.com
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Luzy
True Blue Farmgirl

922 Posts

Luanne
Pueblo Colorado
USA
922 Posts

Posted - Mar 07 2007 :  5:22:22 PM  Show Profile
I remember that! It used to break my heart. We had to make a poster around that theme in art class, and I've never forgotten it. Too bad we haven't learned much in all these years.

--
May I always be the kind of person my dog thinks I am.
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owwlady
True Blue Farmgirl

899 Posts

Jan
Tomahawk WI
USA
899 Posts

Posted - Mar 07 2007 :  5:38:40 PM  Show Profile
I remember that commercial. It seems in the 60's there was litter all over the place. I don't see it like that anymore. I think there has been a big improvement in the litter problem, but a lot more air and water pollution, not to mention light and noise pollution also.
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bramble
True Blue Farmgirl

2044 Posts



2044 Posts

Posted - Mar 07 2007 :  6:39:44 PM  Show Profile
I was going to say the same thing Jan! We have these "roadside cleanup" crews routinely out keeping the highways clean and many communities have adopted similar programs. I nearly had an accident not long ago coming off a ramp when right in front of me as I was decending a person rose up from the embankment and scared me to death! There was a crew cleaning up that area and she just happened to stand up at the wrong time! I always taught a program about recycling, reusing and the many ways not to pollute on Earth Day. Most of the kids got it when you applied it to something they could relate to, like their own playground.
And for the record, the last time I was in NYC, it was relatively clean compared to what it was like in the 80's. Philadelphia still has far to go in that department for most of the city but they do keep the historical and sport areas very well cared for.

The thing that drives me crazy is when you see someone drop trash right near a can but can't be bothered to use it!ARGHHHHHHHHH!


with a happy heart
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Horseyrider
True Blue Farmgirl

1045 Posts

Mary Ann
Illinois
1045 Posts

Posted - Mar 08 2007 :  04:46:13 AM  Show Profile
Depletion of the ozone layer is what's gotten so much worse, and we in our country are largely responsible for it. I don't see why anyone needs to have a gas guzzling SUV to go to the supermarket. If you really need an off road vehicle, then fine; but I'm getting a bit resentful for my grandchildren's sake.

We have three vehicles. One is a nice 4x4 truck we use for hauling the horses, and we limit our use. I mostly drive a Ford Focus, and hubby, who has a long commute, drives a Prius. We combine trips and try to use more muscle power than engine power around the place. The manufacturers have done better in making cars more fuel efficient than they used to be, but as a nation we still suffer from a grandiose sense of entitlement with fuel consumption.

The litter thing is really much improved. I'm old enough to remember that campaign, as well as Lady Bird Johnson's first go at the Keep America Beautiful program. When I was a little girl in the late fifties, nobody thought anything of throwing trash out the car window. Recycling was only something done in big industries. Now I don't know anyone who actually throws anything out the window; like the drunk driving campaigns, they've succeeded in changing a cultural norm.

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westernhorse51
True Blue Farmgirl

1681 Posts

michele
farmingdale n.j.
USA
1681 Posts

Posted - Mar 08 2007 :  05:26:52 AM  Show Profile
I remember it well. I just wish we paid more attention to it.

she selects wool and flax and works with eager hands Prov.31:13
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Aunt George
True Blue Farmgirl

1476 Posts

Georgann
Midlothian VA
1476 Posts

Posted - Mar 08 2007 :  05:42:20 AM  Show Profile
I remember it too. I remember all the trash along the roadways...not as bad now as it was. Also the "Keep America Beautiful" campaign targeted all of the huge billboards along the highways. You don't see those as much anymore. It was so bad that they blocked the view along the highway! WE have a long,long way to go though. I watched Al Gore's, An Inconvenient Truth and was really impressed with what he had to say. (I wasn't an Al Gore supporter, but I do think that he has found his mission in life.

We tried to get a Prius last year, but none were available in our area when we needed the vehicle. We drive gas saver cars too: Hyundai and Honda. I know we should be driving American Cars, but when the American carmakers wise up and catch up...we will.

http://auntgeorgeshouse.blogspot.com/index.html
Thanks for checking out my apron and sewing musings!
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